Sales Development
Fractional Head of Sales Development
Unlock your SDR team’s potential without the full-time commitment. Our Fractional Head of Sales Development service is all about bringing the right mix of strategy, talent, and tools to your team – all driven by a leader who scaled a team from 0-120 that averaged 1000 meetings a week.
Services Offered
Strategic Planning and Execution:
Crafting a sales development strategy that syncs with your business goals, complete with clear KPIs and a solid game plan. Align directly with company OKRs/V2MOM.
Team Building and Recruitment:
Finding and onboarding the right SDR talent to build a team that's ready to crush targets from day one.
Sales Development Playbook Creation:
Developing playbooks packed with best practices for prospecting, outreach, and pipeline management, making it easy to scale your team’s efforts.
SDR team and 1:1 Training/Coaching:
Ongoing training and coaching that sharpens skills in prospecting, cold calling, email outreach, and handling objections, boosting your team's confidence and effectiveness.
Performance Monitoring and Optimization:
Regular check-ins on team performance with actionable insights to keep your SDRs at the top of their game.
Technology Stack Evaluation and Implementation:
Evaluating your current tools and recommending tech that enhances productivity, with support for implementation and training.
Leadership Development for SDR Managers:
Helping your SDR managers level up with leadership skills focused on team management, coaching, and data-driven decision-making.
Culture and Motivation Programs:
Help build a positive, motivating culture through recognition, competitions, and continuous learning to keep your team engaged and driven.
Ground Up Team Building
If building an SDR team feels overwhelming, don’t worry—we’ve got it covered. From hiring the right people to setting up the tools and strategies they need, everything will be done to the highest standard. You’ll have a fully operational, top-performing SDR team without the headache of figuring it all out yourself.
Hiring and Onboarding
Identify and onboard top SDR talent with a focus on key traits like resilience and coachability. The process includes creating detailed job profiles and a comprehensive onboarding experience to ensure new hires are set up for success from day one.
KPIs and Compensation Plans
Design compensation plans that drive performance by combining a balanced mix of base salary with incentives tied to crucial KPIs, such as meetings booked and lead conversion rates.
Messaging
Develop clear, compelling go-to-market messaging that resonates with the target audience. This includes creating detailed playbooks and scripts to guide SDRs in their outreach efforts.
Personal Development
Build detailed customer personas to guide SDR outreach, ensuring connections with the right prospects and increasing the effectiveness of engagement efforts.
Content Creation
Create targeted cold call scripts, email cadences, and other essential content that helps SDRs engage prospects effectively and move them through the sales funnel.
Tech Stack
Set up a robust tech stack that includes essential tools like CRM systems, sales engagement, list-building software, and pipeline management platforms. Ensure seamless integration to maximize SDR efficiency.
Solutions for Existing SDR Teams
Revitalize your SDR team’s performance with targeted strategies, content creation, and training designed to fill the gaps and boost results.
Research & Strategy
Department Evaluation:
Analyze current SDR processes and workflows with actionable recommendations for improvement.
Hiring & Interview Audit:
Fine-tune your hiring practices to attract and retain top SDR talent.
Talent Evaluation:
Assess and score your SDRs based on skills, aptitude, and impact on pipeline KPIs.
Content Audit:
Review and optimize existing SDR training and onboarding materials.
Content Creation
GTM Planning:
Develop GTM plans for new verticals, industries, and personas with fresh scripts, cadences, and more.
Content Replacement:
Update outdated scripts and training materials with clean, effective content.
Personal Guides:
Create detailed persona guides to better target your ideal customer profiles.
Best Practices:
Establish day-to-day best practices for SDRs, including time management and workflow structuring.
Training
SDR Skills:
Offer focused training sessions on key SDR skills like objection handling, cold calling, and follow-up.
Mindset Coaching:
Foster a champion mindset, helping SDRs stay motivated and focused on their goals.
Cold Call Certification:
Intensive certification program covering all aspects of successful cold calling.
AE Readiness:
Prepare SDRs for the AE role with a comprehensive one-month program.
Research & Strategy
Department Evaluation:
Analyze current SDR processes and workflows with actionable recommendations for improvement.
Hiring & Interview Audit:
Fine-tune your hiring practices to attract and retain top SDR talent.
Talent Evaluation:
Assess and score your SDRs based on skills, aptitude, and impact on pipeline KPIs.
Content Audit:
Review and optimize existing SDR training and onboarding materials.
Content Creation
GTM Planning:
Develop GTM plans for new verticals, industries, and personas with fresh scripts, cadences, and more.
Content Replacement:
Update outdated scripts and training materials with clean, effective content.
Personal Guides:
Create detailed persona guides to better target your ideal customer profiles.
Best Practices:
Establish day-to-day best practices for SDRs, including time management and workflow structuring.
Training
SDR Skills:
Offer focused training sessions on key SDR skills like objection handling, cold calling, and follow-up.
Mindset Coaching:
Foster a champion mindset, helping SDRs stay motivated and focused on their goals.
Cold Call Certification:
Intensive certification program covering all aspects of successful cold calling.
AE Readiness:
Prepare SDRs for the AE role with a comprehensive one-month program.
Research & Strategy
Department Evaluation:
Analyze current SDR processes and workflows with actionable recommendations for improvement.
Hiring & Interview Audit:
Fine-tune your hiring practices to attract and retain top SDR talent.
Talent Evaluation:
Assess and score your SDRs based on skills, aptitude, and impact on pipeline KPIs.
Content Audit:
Review and optimize existing SDR training and onboarding materials.
Content Creation
GTM Planning:
Develop GTM plans for new verticals, industries, and personas with fresh scripts, cadences, and more.
Content Replacement:
Update outdated scripts and training materials with clean, effective content.
Personal Guides:
Create detailed persona guides to better target your ideal customer profiles.
Best Practices:
Establish day-to-day best practices for SDRs, including time management and workflow structuring.
Training
SDR Skills:
Offer focused training sessions on key SDR skills like objection handling, cold calling, and follow-up.
Mindset Coaching:
Foster a champion mindset, helping SDRs stay motivated and focused on their goals.
Cold Call Certification:
Intensive certification program covering all aspects of successful cold calling.
AE Readiness:
Prepare SDRs for the AE role with a comprehensive one-month program.